POWA Flinch

in ,

This is for People Opposing Women Abuse, a charity in South Africa. Alison Hingle and I came up with the idea under the guidance of Gerry Human. I did the illustration, programming and animation. 

This is a screen movie of the original flash web banner I made back in 2004. As your mouse "hand" approaches the character, she flinches and then runs away if you get to close. You chase her around the screen until the reveal comes up.

Awards:
D&AD Silver Nomination
Cannes Gold Cyber Lion
London International Grand Prize
Loerie Gold
Pendoring Gold
Design Indaba Construction Awards finalist
One Show Finalist