Philips You Need To Hear This
You Need To Hear This is an integrated global campaign for Philips Sound. It's aimed at teenagers who are the biggest buyers of headphones. Philips mission is to play a relevant role in the music industry and deliver cutting edge music to teens in ways they've never heard before.
It's a campaign that we've had a lot of fun creating (and for me, Creative Directing) and there are a lot of elements below:
Integrated Campaign Film • Music Video Game • Audio Tables • Pop Up Store • MusicMap App
You Need To Hear This | Integrated Campaign
You Need To Hear This | Music Video Game
• Click here to watch the Game Trailer.
• Click here to watch the Official Music Video version that ran on Vevo and MTV.
• FWA Site of the Day
You Need To Hear This | Audio Tables
You Need To Hear This | Pop Up Store
You Need To Hear This | MusicMap
We created a music discovery app for mobile called MusicMap that uses a unique map interface to find the music around you, and around the world.
• Download the app for iPhone 5 here, it's free. (Android version coming soon I hope)
Awards:
One Show Merit - Experiential (Audio Tables)
